Spec-driven product workflow

Stop prompting. Start shipping with a spec-driven agent loop.

LaunchChair is an AI MVP planner, phase-based product workflow, and living product spec for AI builders who want to build scalable MVPs fast: it turns a raw startup idea into research, ICP clarity, substitute mapping, market wedge, positioning, generated MVP blueprint, and feature-scoped build cards with spec-generated prompts.

ICP / Substitutes / Wedge

Living spec preview

Map the market

Start with ICP pain, substitutes, and wedge evidence.

LaunchChair turns the raw idea into ICP clarity, competitor context, substitute behaviors, validation tests, and market wedge direction.

Deep competitor analysis

Substitute behaviors and gaps

Market wedge choice

Structured phase system

One living MVP spec from idea validation to launch.

LaunchChair does not ask an agent to build from a vague paragraph. It moves through gated phases, generated choices, synthesis pages, agent runs, and human checkpoints while keeping the project spec current.

Strategy loop

Execution loop

Strategy loop

01

Product ideation

Capture the problem, user, solution hypothesis, and first project context.

02

Market + validation

Map ICP, competitors, substitutes, sentiment, distribution, risks, validation tests, and wedge options.

03

Positioning + pricing

Turn research into category, offer, audience, pricing, and conversion assumptions.

04

MVP blueprint

Generate P0 features, stories, screens, flows, data model, access rules, and feature direction.

Execution loop

05

Stack setup

Verify GitHub, Vercel, Supabase, Codex or Claude Code, Stripe, local path, and readiness blockers.

06

Build board

Run repo interrogation, scaffold, SQL setup, auth, feature cards, deploy prep, security, and QA smoke.

07

Landing + SEO/GEO/AEO

Generate brand, landing sections, CTA, technical SEO, schema, answer targets, and llms surfaces.

08

Launch + sales

Create launch plans, outbound sequences, campaigns, leads, sources, signals, and daily actions.

Ask your agent what LaunchChair does

ChatGPT

Claude

Perplexity

Grok

Why spec-led builds waste less tokens

Generic prompts decay at every handoff.

The real waste compounds across the lifecycle: rebuilding product context, restating choices, making agents reread code paths, losing acceptance criteria, and retrying broad runs after the project state drifts. LaunchChair keeps the living spec and scoped work cards attached to the next run.

Illustrative model for a complex SaaS MVP. Actual savings vary by project scope, agent, repo quality, and founder involvement.

Cumulative lifecycle context time

Founder and agent setup time across the product lifecycle

Blank 42.5 hrs

LC 9.5 hrs

Lifecycle context time

01

0.0hrs saved

Blank 42.5 hrs

→

LC 9.5 hrs

Context-management time only: rebriefing, restating choices, reloading project state, and agent handoff setup.

Lifecycle tokens

02

0.0M fewer

Blank 7.8M

→

LC 2.8M

Blank: 5.8M input/context + 2.0M output. LC: 1.9M input/context + 0.9M output.

Retry/reread loops

03

0fewer loops

Blank 31

→

LC 11

Counts agent retries, broad codebase rereads, missed acceptance, QA follow-ups, and remediation loops.

What the prompt engine compiles

The agent gets the product system before it writes code.

LaunchChair packages the AI product spec, strategy, scope, repo context, acceptance criteria, verification, remediation, and launch context into the next run.

01

Validated ICP

Pain points, desired outcomes, current alternatives, and why-now pressure.

02

Substitute map

What users do today, where competitors are weak, and where the wedge lives.

03

Living spec

Positioning, pricing, MVP scope, screens, flows, data model, and selected choices.

04

Build board

Dependencies, acceptance criteria, spec selectors, repo context, SQL actions, and QA state.

05

Remediation

Invalid output becomes a retry or remediation run instead of silent drift.

06

Launch context

Landing copy, SEO/GEO/AEO, schema, launch plan, outbound, leads, and signals.

Agent API and MCP bridge

Let external agents run the LaunchChair workflow without owning the workflow.

External agents can run LaunchChair's existing prompt engine: save an idea snapshot, select choices, generate screens and flows, queue prompts, apply output, pause for SQL or manual testing, and return users to the right synthesis page or build-card tab.

01

Agent API

Scoped tokens let agents resolve projects, read specs, claim runs, complete runs, and export phase summaries.

02

MCP Bridge

Codex, Claude, Hermes, Grok, Kimi, Gemini, and local runners operate LaunchChair through a protected stdio bridge.

03

Agent Loop

Queue the next bucket or build card, apply structured output, validate gates, retry, and remediate.

04

Human checkpoints

SQL, account authorization, and manual QA pause the loop with exact card links.

Private starter boilerplate

Every build starts from an agent-readable SaaS foundation.

LaunchChair creates customer-owned repositories from a private starter instead of dropping agents into a generic blank app. The repo already knows the stack, route boundaries, security model, SEO/AEO surfaces, design rules, and optional integration recipes before the first build card runs.

The starter is separate from the LaunchChair app itself. LaunchChair owns the private upstream starter, then copies the current snapshot into the user's own private GitHub repo where all code is visible and editable.

launchchair-starter / user-owned-repo

INCLUDED

Next.js logo

Next.js

TypeScript logo

TypeScript

Tailwind CSS logo

Tailwind

shadcn/ui logo

shadcn/ui

Supabase logo

Supabase

Vercel logo

Vercel

Stripe logo

Stripe

PostHog logo

PostHog

Resend logo

Resend

Chart.js logo

Chart.js

Zod logo

Zod

Phosphor Icons logo

Phosphor

Setup time avoided

6-10 hrs

Auth, RLS, app shell, admin/blog, SEO routes, env validation, and integration scaffolds begin mapped instead of invented.

Prompt tokens avoided

400k-900k

Agents read repo-local rules, recipes, design guidance, and route boundaries instead of getting the same architecture pasted repeatedly.

Standalone value

$299-$399

Comparable to paid SaaS boilerplates, then wrapped in LaunchChair's prompt engine, living spec, build cards, and remediation loop.

01

User-owned repo

The GitHub App copies the current private starter snapshot into the user's own private repository. The user can inspect and edit the code.

02

Agent-readable rules

`AGENTS.md`, `design.md`, `launchchair.json`, and `docs/*` carry architecture, design, security, SEO, and recipe context.

03

Secure SaaS baseline

Supabase SSR auth, profiles, RLS policies, protected app routes, admin role checks, security headers, and server-only secret boundaries.

04

Launch-ready surfaces

Public landing, blog, dynamic sitemap, robots, Open Graph image, JSON-LD helpers, `llms.txt`, and SEO/GEO/AEO recipes.

05

Optional integrations

Stripe, PostHog, and Resend scaffolds are installed but inactive until a build card needs payments, analytics, or email.

06

Less slop by default

Known routes, UI primitives, env helpers, site config, and local docs stop agents from hand-rolling thin, inconsistent foundations.

LaunchChair Pricing

Transparent pricing with no hidden token usage within LaunchChair.

PRICING-01

Founder

$19

/mo

For founders launching a single product

1 project

1 team seat

Infinite project resets

Agent API & MCP

LaunchChair Boilerplate

Popular

PRICING-02

Builder

$39

/mo

For builders launching multiple products

5 projects

3 seats

Infinite project resets

Agent API & MCP

LaunchChair Boilerplate

PRICING-03

Agency

$99

/mo

For agencies creating multiple product MVPs for clients

Unlimited projects

10 seats

Unlimited agent API & MCP

White-labeled and shareable summary pages

LaunchChair Boilerplate

LaunchChair comparison

LaunchChair vs vibe coding and AI app builders.

Hosted AI builders are strong when you want a fast generated app, deployment surface, and visual editing loop. LaunchChair is for the work before and around generation: product validation, a living spec, build-card remediation, agent contracts, SEO/GEO/AEO, and launch assets so Codex, Claude, Cursor, Grok, Kimi, Gemini, and similar build agents work from current product truth.

Features

LaunchChair

AI

Vibe coding

Bolt.new

Lovable

Netlify

Replit

Base44

Product validation and living spec

Product validation before build scope

ICP, substitute, competitor, and wedge research

Auto-generated PRD and spec

Positioning, pricing, and MVP scope in one system

Spec reused across research, build, launch, SEO, GEO, and AEO

App generation and platform capabilities

AI-assisted app generation from natural language

Backend, database, auth, or storage support

Hosted deployment or runtime surface

In-browser editor or builder workspace

SEO or design-system support

Agent execution and build quality

Build cards with acceptance criteria and evidence

Strict agent contracts, spec context, feature scope, guardrails, and slop checks

Agent API and MCP for Codex, Claude, Hermes, Grok, Kimi, Gemini, and local agents

Retry, reread, remediation, and validation loop

Human SQL, QA, account, and authorization checkpoints

Works with your preferred coding agent

You write every prompt manually

Starter, launch, and search surfaces

Customer-owned AI-readable Next.js/Supabase starter

Repo-local AGENTS.md, design.md, launchchair.json, and docs

Landing page, launch assets, and sales execution from the spec

SEO/GEO/AEO prompts, schema, sitemap, robots, and llms.txt generated from spec

One-prompt hosted prototype convenience

Comparison separates hosted-builder app generation and platform conveniences from LaunchChair product validation, living spec, build-card remediation, agent contracts, and spec-derived launch workflow.

FAQ

LaunchChair FAQ for AI MVP planning and spec-driven builds

Short answers for founders comparing LaunchChair with prompt libraries, AI app builders, coding agents, PRD tools, and startup validation workflows.

Product-team layer for AI agents

Stop asking agents to guess the product.

LaunchChair turns messy founder intent into validation, a living spec, MVP blueprint, build cards, guardrails, remediation, and launch assets. Your coding agent executes from product truth instead of a vague paragraph.