Spec-driven product workflow
Stop prompting. Start shipping with a spec-driven agent loop.
LaunchChair is an AI MVP planner, phase-based product workflow, and living product spec for AI builders who want to build scalable MVPs fast: it turns a raw startup idea into research, ICP clarity, substitute mapping, market wedge, positioning, generated MVP blueprint, and feature-scoped build cards with spec-generated prompts.
ICP / Substitutes / Wedge
Living spec preview
Map the market
Start with ICP pain, substitutes, and wedge evidence.
LaunchChair turns the raw idea into ICP clarity, competitor context, substitute behaviors, validation tests, and market wedge direction.
Deep competitor analysis
Substitute behaviors and gaps
Market wedge choice
Structured phase system
One living MVP spec from idea validation to launch.
LaunchChair does not ask an agent to build from a vague paragraph. It moves through gated phases, generated choices, synthesis pages, agent runs, and human checkpoints while keeping the project spec current.
Strategy loop
Execution loop
Strategy loop
01
Product ideation
Capture the problem, user, solution hypothesis, and first project context.
02
Market + validation
Map ICP, competitors, substitutes, sentiment, distribution, risks, validation tests, and wedge options.
03
Positioning + pricing
Turn research into category, offer, audience, pricing, and conversion assumptions.
04
MVP blueprint
Generate P0 features, stories, screens, flows, data model, access rules, and feature direction.
Execution loop
05
Stack setup
Verify GitHub, Vercel, Supabase, Codex or Claude Code, Stripe, local path, and readiness blockers.
06
Build board
Run repo interrogation, scaffold, SQL setup, auth, feature cards, deploy prep, security, and QA smoke.
07
Landing + SEO/GEO/AEO
Generate brand, landing sections, CTA, technical SEO, schema, answer targets, and llms surfaces.
08
Launch + sales
Create launch plans, outbound sequences, campaigns, leads, sources, signals, and daily actions.
Ask your agent what LaunchChair does
Why spec-led builds waste less tokens
Generic prompts decay at every handoff.
The real waste compounds across the lifecycle: rebuilding product context, restating choices, making agents reread code paths, losing acceptance criteria, and retrying broad runs after the project state drifts. LaunchChair keeps the living spec and scoped work cards attached to the next run.
Illustrative model for a complex SaaS MVP. Actual savings vary by project scope, agent, repo quality, and founder involvement.
Cumulative lifecycle context time
Founder and agent setup time across the product lifecycle
Blank 42.5 hrs
LC 9.5 hrs
Lifecycle context time
01
Blank 42.5 hrs
→
LC 9.5 hrs
Context-management time only: rebriefing, restating choices, reloading project state, and agent handoff setup.
Lifecycle tokens
02
Blank 7.8M
→
LC 2.8M
Blank: 5.8M input/context + 2.0M output. LC: 1.9M input/context + 0.9M output.
Retry/reread loops
03
Blank 31
→
LC 11
Counts agent retries, broad codebase rereads, missed acceptance, QA follow-ups, and remediation loops.
What the prompt engine compiles
The agent gets the product system before it writes code.
LaunchChair packages the AI product spec, strategy, scope, repo context, acceptance criteria, verification, remediation, and launch context into the next run.
01
Validated ICP
Pain points, desired outcomes, current alternatives, and why-now pressure.
02
Substitute map
What users do today, where competitors are weak, and where the wedge lives.
03
Living spec
Positioning, pricing, MVP scope, screens, flows, data model, and selected choices.
04
Build board
Dependencies, acceptance criteria, spec selectors, repo context, SQL actions, and QA state.
05
Remediation
Invalid output becomes a retry or remediation run instead of silent drift.
06
Launch context
Landing copy, SEO/GEO/AEO, schema, launch plan, outbound, leads, and signals.
Agent API and MCP bridge
Let external agents run the LaunchChair workflow without owning the workflow.
External agents can run LaunchChair's existing prompt engine: save an idea snapshot, select choices, generate screens and flows, queue prompts, apply output, pause for SQL or manual testing, and return users to the right synthesis page or build-card tab.
01
Agent API
Scoped tokens let agents resolve projects, read specs, claim runs, complete runs, and export phase summaries.
02
MCP Bridge
Codex, Claude, Hermes, Grok, Kimi, Gemini, and local runners operate LaunchChair through a protected stdio bridge.
Private starter boilerplate
Every build starts from an agent-readable SaaS foundation.
LaunchChair creates customer-owned repositories from a private starter instead of dropping agents into a generic blank app. The repo already knows the stack, route boundaries, security model, SEO/AEO surfaces, design rules, and optional integration recipes before the first build card runs.
The starter is separate from the LaunchChair app itself. LaunchChair owns the private upstream starter, then copies the current snapshot into the user's own private GitHub repo where all code is visible and editable.
launchchair-starter / user-owned-repo
INCLUDED
Next.js
TypeScript
Tailwind
shadcn/ui
Supabase
Vercel
Stripe
PostHog
Resend
Chart.js
Zod
Phosphor
Setup time avoided
6-10 hrs
Auth, RLS, app shell, admin/blog, SEO routes, env validation, and integration scaffolds begin mapped instead of invented.
Prompt tokens avoided
400k-900k
Agents read repo-local rules, recipes, design guidance, and route boundaries instead of getting the same architecture pasted repeatedly.
Standalone value
$299-$399
Comparable to paid SaaS boilerplates, then wrapped in LaunchChair's prompt engine, living spec, build cards, and remediation loop.
01
User-owned repo
The GitHub App copies the current private starter snapshot into the user's own private repository. The user can inspect and edit the code.
02
Agent-readable rules
`AGENTS.md`, `design.md`, `launchchair.json`, and `docs/*` carry architecture, design, security, SEO, and recipe context.
03
Secure SaaS baseline
Supabase SSR auth, profiles, RLS policies, protected app routes, admin role checks, security headers, and server-only secret boundaries.
04
Launch-ready surfaces
Public landing, blog, dynamic sitemap, robots, Open Graph image, JSON-LD helpers, `llms.txt`, and SEO/GEO/AEO recipes.
05
Optional integrations
Stripe, PostHog, and Resend scaffolds are installed but inactive until a build card needs payments, analytics, or email.
06
Less slop by default
Known routes, UI primitives, env helpers, site config, and local docs stop agents from hand-rolling thin, inconsistent foundations.
LaunchChair Pricing
Transparent pricing with no hidden token usage within LaunchChair.
PRICING-01
Founder
$19
/mo
For founders launching a single product
1 project
1 team seat
Infinite project resets
Agent API & MCP
LaunchChair Boilerplate
PRICING-02
Builder
$39
/mo
For builders launching multiple products
5 projects
3 seats
Infinite project resets
Agent API & MCP
LaunchChair Boilerplate
PRICING-03
Agency
$99
/mo
For agencies creating multiple product MVPs for clients
Unlimited projects
10 seats
Unlimited agent API & MCP
White-labeled and shareable summary pages
LaunchChair Boilerplate
LaunchChair comparison
LaunchChair vs vibe coding and AI app builders.
Hosted AI builders are strong when you want a fast generated app, deployment surface, and visual editing loop. LaunchChair is for the work before and around generation: product validation, a living spec, build-card remediation, agent contracts, SEO/GEO/AEO, and launch assets so Codex, Claude, Cursor, Grok, Kimi, Gemini, and similar build agents work from current product truth.
Features | LaunchChair | AI Vibe coding | Bolt.new | Lovable | Netlify | Replit | Base44 |
|---|---|---|---|---|---|---|---|
Product validation and living spec | |||||||
Product validation before build scope | |||||||
ICP, substitute, competitor, and wedge research | |||||||
Auto-generated PRD and spec | |||||||
Positioning, pricing, and MVP scope in one system | |||||||
Spec reused across research, build, launch, SEO, GEO, and AEO | |||||||
App generation and platform capabilities | |||||||
AI-assisted app generation from natural language | |||||||
Backend, database, auth, or storage support | |||||||
Hosted deployment or runtime surface | |||||||
In-browser editor or builder workspace | |||||||
SEO or design-system support | |||||||
Agent execution and build quality | |||||||
Build cards with acceptance criteria and evidence | |||||||
Strict agent contracts, spec context, feature scope, guardrails, and slop checks | |||||||
Agent API and MCP for Codex, Claude, Hermes, Grok, Kimi, Gemini, and local agents | |||||||
Retry, reread, remediation, and validation loop | |||||||
Human SQL, QA, account, and authorization checkpoints | |||||||
Works with your preferred coding agent | |||||||
You write every prompt manually | |||||||
Starter, launch, and search surfaces | |||||||
Customer-owned AI-readable Next.js/Supabase starter | |||||||
Repo-local AGENTS.md, design.md, launchchair.json, and docs | |||||||
Landing page, launch assets, and sales execution from the spec | |||||||
SEO/GEO/AEO prompts, schema, sitemap, robots, and llms.txt generated from spec | |||||||
One-prompt hosted prototype convenience | |||||||
Comparison separates hosted-builder app generation and platform conveniences from LaunchChair product validation, living spec, build-card remediation, agent contracts, and spec-derived launch workflow.
FAQ
LaunchChair FAQ for AI MVP planning and spec-driven builds
Short answers for founders comparing LaunchChair with prompt libraries, AI app builders, coding agents, PRD tools, and startup validation workflows.
Product-team layer for AI agents
Stop asking agents to guess the product.
LaunchChair turns messy founder intent into validation, a living spec, MVP blueprint, build cards, guardrails, remediation, and launch assets. Your coding agent executes from product truth instead of a vague paragraph.